TRIPLE CROWN NUTRITION
Pushing the possibilities of a premium brand.
Triple Crown premium horse feed wanted to grow in a declining U.S. equine ownership market.
Branding
Strategy
Packaging
Campaign
Digital
Video
INSIGHT
Horse ownership is a lifestyle; a bond is created like no other. Owners will go beyond to make sure their horses are at their healthiest and happiest.
IDEA
“Beyond” became the overarching campaign, speaking to our audience’s mindset and creating a framework to demonstrate the brand’s nutritional difference. Getting to the heart of what horse owners care about differentiated Triple Crown — positioning them as an approachable partner across digital, lead generation, video, event, influencer and packaging touchpoints.
RESULTS
Triple Crown has grown exponentially with our partnership. Consumer and dealer loyalty continues to build — with product line extensions and new distribution expanding since launching the “Beyond” campaign.
5+
years partnership
Kick helped us deliver a clear message with our ‘Always Beyond’ promise. Both the creative and content strategies are visible in our packaging, social media, video and in store.
Our business is much stronger now than it has ever been.
COO, Triple Crown
Our problem/solution lead generation campaign offers help for specific equine health issues. A steady stream of valuable information gains new leads and continues to establish Triple Crown as a trusted resource for horse owners.
The campaign drives to the refreshed website where horse owners can continue to learn about their horse’s specific nutritional needs and compare feeds to understand the Triple Crown advantage.
