SCOTCH-BRITE™

For every mess, there is a sponge.

INSIGHT
Scotch-Brite™ sponges can do SO MUCH MORE than scrub pans and dishes. Who knew?

IDEA
Inspire and educate our audience with relatable and creative use cases that are educational and fun. Of all the tools out there, Scotch-Brite™ leads the pack in getting it done. From dirt to DIY to didn’t-see-that-coming, these are the sponges that do it right. DO. IT. BRITE.

RESULTS
The Do It Brite social campaign exceeded benchmarks at unprecedented levels — with avg VCR of 61% for Meta. Pinterest exceeded CTR benchmarks. The DO IT BRITE landing page drove the majority of all traffic to the site at 61%. Unaided brand awareness increased because of the campaign.

Strategy

Campaign

Video

Experiential

Digital

Social

We tapped into the hack trends in social with simple, surprising ideas of how and what to clean with Scotch-Brite™ sponges.

Did you know there is a sponge for every mess? Now you do! And consumers did, too, with a significant increase on the buy rate of Scotch Brite core sponges after seeing this video.

+13%

buy-rate on core sponges

+82%

cross-purchase penetration