OXBOW® ANIMAL HEALTH

Oxbow came to Kick to build a strategic branding foundation to set this super premium small animal brand up for exponential growth. Grow within existing categories and into new categories and retailers — establishing Oxbow as the experts in small animal. 

With over a decade of strategic creative partnership, Kick developed authentic storytelling and brand building for 10+ product lines, 8 brands, 5 new categories and the expansion from independent pet into 2 new mass retailers. Oxbow is the leader other brands are trying to catch-up to.