NEXT LEVEL
Accelerating from zero to national contender.
Next Level founders have a history in the pet food industry and built this new nutritious, scientifically-formulated, super premium pet food from the ground up.
Branding
Video
Campaign
Packaging
Digital
Strategy
INSIGHT
People want to provide the best for their pets – they also want it at the right value. When it comes to good nutrition for their dogs and cats, they don’t always know what to look for or who to trust.
IDEA
Launch the brand confidently – communicating all that Next Level means. We built a brand infrastructure that allows for clear communications, regular testing and learning, and capitalizing on changing dynamics in the marketplace. With foundational tools for sales teams and retailers, we’re ensuring Next Level is set for rapid growth.
RESULTS
Expansion from zero distribution to a retail presence in more than 45 states, with consistent double-digit monthly increases in retailer partnerships. eCommerce sales growth has been in double-digits month over month since launch and click-through rates and conversions surpass industry benchmarks.
DOUBLE-DIGIT GROWTH
eCommerce sales MoM
50k+
followers
EXCEEDING BENCHMARKS
consistently for digital CTR + conversions
We’ve partnered with the Next Level team to take their pet nutrition knowledge and make it meaningful for pet owners and retailers. The brand is a perfect trifecta of 1) quality nutrition, that is 2) operationalized and reliable and 3) powerful branding.
“
Kick has been and continues to be a pivotal partner in establishing the Next Level brand as a real player in the pet nutrition market.
Founder, Next Level
