INSIGHT
Competitors in the sipping broth category had copied and built upon LonoLife’s strengths — surpassing their sales.  Our client needed a repositioning and rebrand to go beyond its limited awareness to stand out on shelf and online.  

IDEA
Reimagine every aspect of the brand, to give it a strong point of difference and new life at shelf. Our distinctive creative exuded LonoLife’s personality and bold flavor — with bold colors, graphics and language. The intent was to create a billboard effect in stores, to stand out on shelf over competitive brands. We also created an entire toolbox of new brand assets to be used beyond the shelf, helping LonoLife be seen, remembered and preferred in the sipping broth category.

RESULTS
The moment the updated packaging hit major retailers’ shelves, LonoLife sales increased 320% at a major grocery chain and sales on Amazon increased 35%.