JADA
Branding innovation to make a lifesaving difference.
Branding
Strategy
Digital
The worldwide maternal mortality rate due to post-partum hemorrhage (PPH) is alarming, particularly for women of color. Alydia Health developed the Jada PPH device, which successfully controls and treats post-partum hemorrhage, definitively and physiologically.
Our brand strategy leaned into the three key characteristics of Jada and the benefits it brings to obstetricians and mothers; the identity system—visually and verbally—brought this strategy to life.
The Jada logo evokes the natural contraction of the postpartum uterus, balancing bold and feminine with powerful shapes and strong color. It gives a sense of positive action, blending science with nature and instinct with innovation.
Making childbirth safer for all mothers — worldwide.
Fast.
Stops bleeding in 3 minutes
Definitive.
Observable and measurable confirmation of hemorrhage control
Physiologic.
Gentle suction causes the necessary contraction of the uterus, controlling bleeding
“
I’m grateful every day for your beautiful work on our brand. We’re so happy seeing the brand in action around the hospital.
- Alydia Health CEO