JADA
Branding innovation to make a lifesaving difference.
Branding
Strategy
Digital
The worldwide maternal mortality rate due to post-partum hemorrhage (PPH) is alarming, particularly for women of color. Alydia Health developed the Jada PPH device, which successfully controls and treats post-partum hemorrhage, definitively and physiologically.
Our brand strategy leaned into the three key characteristics of Jada and the benefits it brings to obstetricians and mothers; the identity system — visually and verbally — brought this strategy to life.
The Jada logo evokes the natural contraction of the postpartum uterus, balancing bold and feminine with powerful shapes and strong color. It gives a sense of positive action, blending science with nature and instinct with innovation.
Making childbirth safer for all mothers — worldwide.
Fast.
Stops bleeding in 3 minutes
Definitive.
Observable and measurable confirmation of hemorrhage control
Physiologic.
Gentle suction causes the necessary contraction of the uterus, controlling bleeding
“
I’m grateful every day for your beautiful work on our brand. We’re so happy seeing the brand in action around the hospital.
- Alydia Health CEO