HONEYSUCKLE WHITE®

INSIGHT
Appealing to diverse backgrounds and family structures, Friendsgiving has become a tradition outside of the typical Thanksgiving holiday. Creative, shareable, and on-trend, it’s the millennial way to celebrate turkey day.

IDEA
Building on the brand platform of Good Feeds Good, we made Honeysuckle White The Official Turkey of Friendsgiving, earning a seat at the table with fresh, inspiring content that emphasized community through integrated charitable giving benefiting No Kid Hungry.

RESULTS
By aligning with the growing Friendsgiving trend, we helped Honeysuckle White prove the relevance of its brand platform, build brand loyalty and product usage occasions, and expand its core audience.