DECOPAC®

DecoPac, an in-store bakery brand and supplier, needed a bold and flexible brand refresh to better depict their array of product offerings. DecoPac products allow the bakery and consumer ways to elevate and customize the moment of celebration and memory creation. 

Kick developed the brand strategy of “elevating occasions into celebrations,” leveraged brand strengths and leaned in on their legacy purple by adding depth and richness — to give the brand a modern and timeless appeal. We brought in motion and patterns with bold colors to showcase the celebratory aspect of the brand.