DECOPAC®

We partnered with DecoPac on several of their owned brands and their parent company for a brand refresh. As an in-store bakery brand and supplier, they needed a bold and flexible brand to better depict their array of products offerings. DecoPac products allow the bakery and consumer ways to elevate and customize the moment of celebration and memory creation. We developed the brand strategy of “elevating occasions into celebrations,” leveraged brand strengths and leaned in on their legacy purple adding depth and richness—to give the brand a modern and timeless appeal. We brought in motion and patterns with bold colors to showcase the celebratory aspect of the brand.