3M COMMAND™

Helping retailers Make it Work.

Campaign

Video

Experiential

Strategy

Digital

INSIGHT
Back-to-school and change of seasons are especially popular times that people want to refresh their space. They want to show their style, but are afraid to damage their walls.

IDEA
Tap into Tim Gunn’s well-known style and “make it work” personality to reach students, decorators and organizers where and when they’re shopping. Offer fresh content across social and digital, plus pop-up shops for back-to-college shoppers at Walmart – featuring interactive displays, to empower consumers to create their space fearlessly, using Command.

RESULTS
We achieved our client’s goal – securing a dedicated retail space and awareness for Command products at retailers during key times of the year for decorating and organizing.

Pop-ups for college students offered an immersive experience, delivering inspiration rooms with curated products, walls to decorate damage-free, digital ordering kiosks and hometown college selfie stations.