BD
Partnering to advance a medical device leader.
Kick has partnered for 12+ years on global medical device initiatives with Beckton Dickinson, known as BD.
Strategy
Campaigns
Video
INSIGHT
Medical device innovations are incredibly complex; every BD product launch has reams of research behind it that needs to be brought to life in an understandable way.
IDEA
Simplify the complex for healthcare professionals, building brand preference. Our strategy process allows us to find meaningful ways to resonate with the appropriate champions along the continuum of care.
The key to our partnership is a deep understanding of BD systems, standards, regulatory and audience segmentation. We also test our concepts to ensure relevance, believability and preference.
RESULTS
More than 730 projects completed for BD, including 20 omnichannel campaigns, deepening engagement with medical professionals and generating leads from across the globe.
Lead Gen
Digital
12+
years of partnership
732
completed projects
20
omnichannel campaigns
Our work with BD spans from product launches to market shaping strategic initiatives to global multi-channel and comprehensive campaigns. Individual project touchpoints range from sales playbooks and objection handlers, HCP collateral, web pages, lead gen, events, videos and tool kits.
