3M

Driving retail sales with a multi-brand approach.

Big idea

Shopper digital

Retail sell-in deck

Brand video

In-store merchandising

INSIGHT
Moving is stressful; 3M products like Scotch-Brite™, ScotchBlue™, Scotch® and Command™ can make every stage in the process easier.

IDEA
Create 3M’s first integrated multi-brand campaign and a one-stop moving shop. Focus on digital tools and retail space to show that 3M helps movers get it done right, turning stress into smiles.

RESULTS
Campaign success paved the way for more retailer integration with a multi-brand approach for 3M.

61% of first time movers

feel very stressed during moving activities